Many moons ago at a previous job, we had a regular consumer email that was very popular but occasionally spikey – consequently we’d get the odd complaint.
When I mentioned this one day to my newsletter editor, he answered memorably “It’s better to offend one twat and amuse hundreds”. There and then it was decided that this should be the team motto, so I had it translated (badly) into Latin and had three mugs made. I still treasure mine.